Libin quickly addressed the issue, even personally reaching out to the writer and vowing in an all-hands meeting to focus on improving “quality” that year. Instead of focusing on its core note-taking product and on converting users to the paid service, Evernote spent more time releasing a bunch of new products and features that only helped it grab news headlines, they said.įor example, in early 2014, a former TechCrunch writer published a scathing blog post hammering Evernote’s glitch-filled product. Several former employees believe a lack of focus hampered Evernote's growth. It's a sobering reality check about the business challenges that can derail even the hottest tech sensations. But most people we spoke to seem to agree that the company has failed to take advantage of its red-hot growth and make enough money from much of its huge user base - and is starting to show early signs of being an ailing unicorn. Depending on where you stand, Evernote is either a sinking ship or a maturing company going through a normal transition cycle.

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